Company History

PT TRIDAYA DINAMIKA ELEKTRINDO or in short, TDE, was established in 1994. By that time, its founder with small team had attained more than 10 years of knowledge and experience in electrical and lighting field, a valuable asset that assisted him and the three employees that made up the initial staff members in their aim to contribute to the nation’s economic development. TDE’s ways to achieve this aim are by professionally providing high-quality, total-solution, and top-notch after-sales services on electrical equipment and lighting products, by serving numerous large-scale, project-based activities as well as by delivering end-consumer products.

Despite the dynamic business activities and development since its inception, TDE as a relatively young company was impacted by the 1997-1998’s financial crisis. Nevertheless, TDE has proven its resilience and persisted through the challenges, thanks to positive and conducive working environment embedded among employees and also to the execution of strategic consolidation and restructuring.

Since 1999, TDE has streamlined the company core businesses into lighting comprehensively by providing almost all varieties of lightings from all kind of light sources and lighting luminaires. TDE also provides control and lighting equipment for every type of lighting application for both businesses and end-consumers in the market.

Today, TDE is renowned as an icon in the lighting industry. It has built up a reputation in the domestic and international market as provider of quality lighting solution services as well as up-to-date and technologically advanced product lines. TDE has built strategic partnerships with lighting industries’ global players. Such relationship enables synergies and better utilization of our expertise and skills and ensures our customers achieve higher satisfaction.

The lighting industry has observed a shift in trend –or more precisely a revolution– from conventional lighting technologies to the increasingly popular LED technology. TDE’s today’s success can be attributed to the company being one step ahead in adopting LED technology, due to our fast response to the market change and to the technological progress in the lighting industry. Ever since 2004, we have not only embraced the LED technology, but also confident that this will be the technology that define the future landscape of the industry that we encouraged our business partners, clients, customers, and stakeholders to shift focus on LED.

Currently available for selection are more than 2600 items under this new LED product line that cover overall lighting application for both indoors, outdoors and industrial. Our new showroom an "Lighting Journey", expected to be ready by end of 2013, will welcome you to a novel lighting atmosphere as never experienced before.